A Prairie Home explosion
U.S. radio appearances drive album sales for The Wailin’ Jennys
It helps to have friends in high places U.S. radio appearances drive album sales for The Wailin’ Jennys
It helps to have friends in high places.
The Wailin’ Jennys will tell you exactly that if you catch them during the handful of days they’re not on tour.
They can even point to their own career as an example: since catching the discriminating eye of larger-than-life American radio host Garrison Keillor last year, the Jennys have been learning just how friendly those Prairie Home Companions can be.
“When it started, I don’t think we had a sense of the magnitude of it,” founding Jenny Nicky Mehta says of the band’s regular appearances on the National Public Radio show. “I’m glad we didn’t, because we would have been absolute wrecks. That has put us in front of audiences the numbers of which we haven’t dealt with before.”
The numbers Mehta refers to are indeed staggering: the radio show reaches over four million people.
“When we do Prairie Home Companion our album goes up to the Top 20 on Amazon, then it goes back down again,” she laughs. “But the exposure that the show has given us in the States? We couldn’t ask for anything better.” What’s more, just this past week the Jennys appeared on U.S. TV in a special television edition of A Prairie Home Companion ǃ
What’s more, just this past week the Jennys appeared on U.S. TV in a special television edition of A Prairie Home Companion ǃ